B2B Marketing Leader with 10 years of experience, building Account-Based Marketing, Demand Generation, and Go-to-Market strategies across global markets. I drive measurable pipeline growth and revenue impact through data-driven frameworks, sales-aligned programs, and continuous performance optimization. My expertise covers revenue marketing, pipeline acceleration, intent data strategy, marketing automation, CRM integration, attribution, and AI-enabled growth systems to improve efficiency and commercial performance. I worked with over 45+ digital platforms and bring budget ownership, KPI accountability, and cross-functional GTM leadership to complex B2B environments.
Partner closely with the Product and Growth Directors to refine product positioning and translate technical capabilities into commercial messaging. Lead global ABM and GTM campaigns aligned with revenue and market targets. Built foundational marketing, reporting, and revenue attribution systems with over 200M NOK in active pipeline to provide leadership with clear pipeline visibility.
Hired to establish and scale a global ABM strategy targeting enterprise accounts with 1M+ deal size. Partnered with product managers to develop messaging and align value propositions with strategic accounts across different markets.
Designed and executed ABM strategy aligned with product positioning and ICP segmentation, contributing to a 9MNOK revenue influence. Built and led a cross-functional marketing team of 3, establishing structured KPI frameworks and coaching toward pipeline targets. Established structured KPI tracking and reporting frameworks to improve pipeline visibility and full support to a sales pipeline development.
Owned end-to-end GTM and demand generation strategy across digital channels. Increased organic traffic 10% YoY and improved qualified ICP lead inclusion by 70% through data-driven segmentation. Built structured performance tracking and marketing automation workflows to support scalable growth. Built and managed an external team of freelancers and agency partners across content and design, scaling the marketing function from a single-person operation into a structured, multi-resource team.
Managed digital assets, campaign materials and product pages to support product visibility and launches. Increased targeted LinkedIn audience by 50% through structured audience segmentation. Executed demand generation initiatives across social and media channels.
Supported B2B clients with demand generation, ABM, and automation initiatives. Built structured lead generation and reporting frameworks across digital channels. Improved marketing scalability through tracking optimization and tool integration.
Led digital marketing strategy and automation initiatives to scale inbound sales, increasing tour sales by 50% through SEO, content and social channels. Expanded brand visibility in China via digital campaigns, livestreaming, and structured content workflows. Managed website optimisation and digital performance tracking.
Developed GTM strategy and launched an e-commerce platform. Led digital marketing initiatives across email and social channels. Expanded customer base and increased sales by 15%.
Developed and implemented cost-efficient B2B marketing strategy, reducing product and service costs by 15–20%. Led pricing, procurement, budget planning, and market analysis to support commercial growth. Supported e-commerce and retail expansion initiatives.
Curious what it's like to work with me? Here's what former managers and colleagues have shared.
After 30 days on the job, Amila was already making an impact. She brought structure to a struggling lead generation program and created an ABM plan that was to such a high standard that we could move immediately in building the first campaign.
Amila understands how to effectively support sales with relevant messaging, structured campaigns, and strong execution, always keeping business impact in mind. I learned a lot from her especially in terms of strategic thinking, clarity in communication, and attention to detail.
What sets Amila apart is her ability to think beyond traditional marketing metrics and operate with a true revenue mindset. She understands how marketing connects to the broader business goals and works effectively with leadership to develop strategies that drive real commercial outcomes.
I enjoyed working with Amila and she was eager to learn new areas of marketing, and did an excelent job expanding our marketing efforts, while also maintaining our multiple websites and social media. She was always very professional, polite and helpful for all our clients.
